In 2025, Gen Z will make up 27% of the workforce in Europe [World Economic Forum, 2024]. Often seen as a difficult generation to engage, they’re still a crucial part of your talent strategy. And this is especially true within industries like retail and manufacturing where high churn rates mean engaging new talent is crucial in securing future stability, and growth.
The problem is that Gen Z expects more from their workplaces, and too many employers are falling short. The result is absenteeism, higher sick days, and alarmingly low retention rates. And this is an acute issue in retail and manufacturing, where 44% of employees plan to quit within six months and many don’t even show up on their first day [McKinsey, 2024]. The pressure is on for you to adapt or risk losing this core group.
So, what is the secret to engaging Gen Z and supercharging your frontline workforce this year?
1
Purpose
Nearly 9 in 10 Gen Zs (86%) say having a sense of purpose at work is key to their job satisfaction. [Forbes, 2024]
2
Boundaries
Gen Z workers are establishing clearer boundaries.
[New York Post, 2024]
3
Wellbeing
Gen Zs are 224% more likely to experience depression compared to older colleagues.
[New York Post, 2024]
Attendees
HR and Operations Leaders and their teams
Executive decision makers with a focus on business outcomes as well as technology, transformation and supply chain. This discussion will be valuable to you if you’re looking to benchmark and explore high-level strategic initiatives for the year ahead with other executives. Contact the Club Director if you'd like to see the list of confirmed attendees.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Flip is an award-winning employee experience platform designed for enterprises with hard-to-reach workforces. Its secure and easy-to-use app acts as a single digital interface between a business and its employees, helping them streamline everything from onboarding and communication to shift planning and task management at scale. From the moment employees are hired, they have what they need to be happier and more productive at work. Flip was founded in 2018 in Germany and featured by Gartner and Wired. Top companies like Bosch, Porsche, and McDonald's use Flip to reach, engage, and transform their workforces in over 72 countries.
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Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 (0) 74782 71705
Contact
Aurora Zymberi
Club Director