What's Next Series : Shift to Retention
As attention spans dwindle and competition rises, is 2025 the year to double down on subscriber retention and build lifelong subscriber relationships?
Join us to explore this
.png)
11-Mar 2025 : 11-12PM UK : 12-1PM CET : Virtual : Senior Product, Retention and Subscription leaders
“If your retention is poor, nothing else matters”
Brian Balfour, VP Growth at HubSpot
The days of growth at all cost are over. In 2025, subscription companies face a critical challenge: attracting new subscribers is five times more expensive than retaining existing ones [Forbes, 2025]. And with rising customer expectations, long-term success hinges on how well you drive retention and foster loyalty.
Yet, many organizations are struggling to adapt, delivering a poor post-acquisition experience that leads to the permanent loss of up to 80% of customers [Forbes, 2024]. With limited customer data and outdated technology, they can’t leverage predictive churn analytics, hyper-personalization and a robust payments infrastructure, key differentiators of retention success.
The most successful companies are treating retention as a proactive mission rather than a reactive scramble [Forbes 2025]. So, as a product leader, how are you building fierce loyalty within your hard-fought subscribers?
1
Rising prices will spark a 25% decline in brand loyalty in 2025 [Forrester, 2025]
2
Attracting new subscribers is five times more expensive than retaining existing ones [Forbes, 2025]
.png)
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
CPOs, SVPs, VPs and other Senior Product, Retention and Subscription leaders
Attendance is capped to 10 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.
Partner
Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber.
.png)
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 7828 207 007
Contact
Jouke van der Brug
Club Director NAM