‘By integrating cutting-edge technologies with proactive customer-centric approaches, you can address key challenges but also transform them into lucrative opportunities to drive revenue and growth’
– Forbes, 2024
CxO’s leading subscription businesses are facing two opposing trends in 2025. With the market predicted to grow to $1.5 trillion in 2025 [Forbes 2024], there’s an opening for innovative merchants to rapidly accelerate the growth of their communities. But to achieve that growth, they need to meet the increasing consumer demands to add extra value in a market that has never been more saturated.
However, 50% of CxOs report that their teams are unable to adapt to these changing demands. And, with 60% of companies still relying on outdated infrastructure, many execs have their hands tied [Forbes 2024]. To keep up, product and growth leaders must prepare their organization now to develop a hyper personalized and seamless experience at scale. Else, they risk churn at the click of a button.
The 2025 subscription race has already begun. So, how will you build a scalable strategy to secure the loyalty of your customers from the word go?
Jeff Sheldon has over 20 years’ of technology leadership experience, currently driving the go-to-market initiatives and champions the success of Recurly’s customers, prospects, and partners. Since joining Recurly, Jeff has held key leadership roles, including Senior Vice President and Vice President of Engineering, where he led all engineering initiatives, fostering innovation and operational efficiency.
Previously, Jeff served as Senior Manager of Software Engineering at Coupa Software, managing global teams and overseeing multiple product modules. With his strategic vision and collaborative approach, Jeff is committed to advancing technology solutions to empower organizations and meet evolving industry demands.
ATTENDEES
Senior decision-makers with a focus on Tech, IT, Engineering & Operations within the subscription industry. This discussion will be valuable to you if you’re looking to evolve your offering and move away from a one size fits all experience.
Attendance is capped to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Recurly.
OUR CLUB PARTNER
A special thank you to Recurly for their continued support of the Change Makers Club. Recurly is a leading technology-focused company that specialises in subscription and billing platforms for software, media, consumer goods, financial services, and insurance industries. Established over 14 years ago, their vision is to drive businesses to grow their recurring revenue faster, smarter, and stronger. Recurly is trusted by leading brands looking to grow the lifetime value of every subscriber. You can read more about their report here.
THE EXPERIENCE
All of our roundtables are focused, collaborative and informative. Thanks to a chaired and moderated discussion you will: gain insights and ideas from thought leaders within the subscription economy, benchmark your own plans within a collaborative and confidential environment and network with an exclusive group of senior executives in similar size organizations to you.
James Harris
Founder
William Russell
Club Director
George Whittington
Club Director
Elle Brasier
Head of Operations
OUR SUSTAINABILITY PLEDGE
We’re committed to supporting our society and environment. When you attend a Change Makers Club event, we pledge to neutralise your carbon footprint. To offset your travel or energy usage we will plant a tree via One Tree Planted. Once mature, the average tree has a net absorption of 30 kg of CO2 per year, which equates to 227 miles of travel by car or 96 hours of office usage. You can see our maths here.
Learn more here: https://onetreeplanted.org/
If you have a question about attendance, please contact me:
George Whittington
Club Director, Change Makers Club