“Over 40% of Martech tools
are not actually being used"
CMO Survey, 2024
Once upon a time, having a marketing tech stack was a badge of honour. Today, it’s an expensive set of siloes. Investment in martech tools continues to increase, yet only 56.4% of all tools purchased are actually being used [CMO Survey, 2024]. That’s a sizeable amount of waste.
With marketing budgets looking flat at best (targets up, of course) this costly black hole is ripe for revision. And this is particularly true in the world of consumer marketing where the pursuit a single customer view across omnichannel journeys, has led to accelerated uptake of martech.
As a forward-thinking CMO, how do you untangle the mess, consolidate platforms, and release time and money for what you and your team do best – creating great marketing.
1
Studies show that personalisation can drive up to 40% more revenue, yet achieving this level of engagement has become increasingly challenging.
2
Despite the growing demand for personalisation, marketing budgets have been cut by 30% on average since 2021 [Garners 2024].
3
89% of marketers see a positive ROI when they use personalisation in campaigns.
An intimate dinner at
an iconic location
Spring, Sommerset House / 6:30-9:30PM
Spring at Somerset House is a stunning and versatile venue, blending contemporary elegance with historic charm. Located within one of London’s most iconic cultural landmarks, the restaurant boasts a bright and airy interior, perfect for creating a welcoming and sophisticated atmosphere. The space offers seasonal, sustainable menus crafted with care by renowned chef Skye Gyngell ensuring an unforgettable experience.
CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Attendees
CMOs and CIOs as well as SVP, VP, Directors of Marketing, Digital, CRM, Transformation, Customer Loyalty and Technology.
Attendance is capped to 10 senior executives to ensure every participant is able to contribute. The meeting is only open to invited participants or those who have been referred by a colleague or our partner, Emarsys.
Partner
Emarsys is a leading customer engagement platform that empowers businesses to deliver personalised, omnichannel marketing experiences at scale. Through leveraging AI-driven automation, customer data, and real-time insights, Emarsys helps brands build meaningful connections with their customers across email, mobile, social, and web channels.
Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 (0) 74782 71705
Contact
Lily Holt
Club Director