Customer expectations are at an all-time high. They demand not just satisfaction but delight from the speed, convenience, and helpfulness of customer service interactions. Given those with highly rated CX see 25% higher profits and have employees who are 60% more engaged [Forbes, 2023], recognizing that outstanding customer experience is rooted in superior employee experience is crucial.
However, despite the clear connection between employee empowerment and enhanced CX, many business leaders remain on the fence about investment in technologies. Those going above and beyond though are looking to emerging technology and reaping the rewards. Organizations using Gen AI to power their customer interactions see a 30% reduction in response times and a 300% increase in contact center productivity [Forbes, 2024].
A synergy between a human touch and AI technologies promises a competitive advantage: elevating both CX and EX while simultaneously boosting revenue. How can you seamlessly integrate Gen AI into your existing tech stacks to create a frictionless CX?
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