
“Customers expect fast, seamless and personalised experiences”
Forbes, 2024
The conversation around customer experience (CX) in financial services isn’t new. Back in 2015, 86% of UK firms prioritised improving CX (BCG). Yet, a decade later, 79% of customers are still willing to switch for a better experience.
So, why hasn’t CX meaningfully improved? Legacy technology remains a major barrier, 92% of firms still rely on it, despite the rise of cloud computing, intelligent applications, and automation. In finance, regulatory obligations make transformation even harder.
Join us as we explore how AI and automation can help you move the needle on CX in 2025, tackling the persistent challenges of legacy technology and unlocking better client experiences.

1
First Direct maintains a 39-second call waiting time, significantly shorter than the industry average of over 8-minutes [Times, 2024]
2
Poor customer experience is costing organisations at least 20% of their customers
[PWC 2024]
An intimate dinner at
Michelin-starred location
City Social, Tower 42, London / 6:30-9:30PM
Jason Atherton’s handsome restaurant on the 24th floor of Tower 42 is dark and moody, with a subtle art deco twist. It boasts impressive views of the City skyline and the menu offers generous modern European dishes including multiple cuts of Cumbrian beef cooked on the Josper grill, from rib-eye to sirloin. The wine list offers an appealing mixture of prices and styles, and there are noteworthy cocktails too.

CMO, Hastings
The discussion was stimulating; the conversation flowed. My thanks also to your partner, who were brilliant.
CFO, Deliveroo
Thank you for an incredible meeting. The guests were genuine C-level people, which is rare. Congrats.
CTO, Trainline
Usually, I am critical of these meetings. But I was pleased to be part of this one. No regrets. It was a great session.
Partner
Avanade is the leading provider of innovative digital, cloud and advisory services, industry solutions and design-led experiences across the Microsoft ecosystem. Established over 20 years ago by Accenture and Microsoft, their vision is to advance the world through the power of people and Microsoft.

Address
83 Baker Street
London W1U 6AG
Phone
+44 (0) 20 3322 6788
+44 74962 40006
Contact
Lottie Jones
Club Director