As banking moves to digital channels, customers expect personalised, transparent, and real-time communication, yet over half of financial institutions still fall short [Forbes, 2023]. With Fintechs offering more agile, customer-focused services, traditional banks must reinvent their customer communication.
However, complex digital and paper-based systems make it difficult to align communications across departments. This ‘template estate’ is not equipped to handle the rapid introduction of new products, leading to inconsistent customer interactions that damage relationships.
Get it right, and boost your customer satisfaction and loyalty. Get it wrong, and risk falling behind. So, how can you leverage advanced digital tools to offer truly personalised interactions whilst driving profitability?
Damian Parker, Head of Banking and Financial Services
With over 17 years of experience in Banking and Financial services, Damian is passionate about helping organisations deliver next level customer communication experiences. He leads the Banking and Financial services division at Quadient, a global leader in Customer Communications Management (CCM) and Customer Experience Management (CXM) solutions.
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Lily Patterson
Club Director, Change Makers Club
Tel: +44 (0) 7762 263219
Email: lily.patterson@changemakersclub.com
Address: 18-20 Huntsworth Mews, Marylebone NW1 6DD